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Russia: ‘We’ve waited!’ – Rebranded McDonald’s opens in St Petersburg

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Rebranded Russian McDonald’s restaurants were opened under the new ‘Vkusno & Tochka’ name (Tasty and that’s it) in St Petersburg and its region on Wednesday. The footage shows the staff waiting for guests as well as the opening ceremony of the restaurant. The production director in the North West region Alexey Egorov cut the ribbon and invited locals to the restaurant. Egorov said that 14 ‘Vkusno & Tochka’ restaurants had opened in St Petersburg and the Leningrad region. The restaurant chain has managed to keep all the jobs of more than 5500 employees. For their part, visitors said they missed the fast food and noted that the taste of their favourite burgers and nuggets had not changed. « I was nostalgic, even though a little time had passed, three months, but we still passed by every time [and thought:] ‘Oh, we should come in for a coffee’ … The kid was asking when McDonald’s would open and she was watching the news, [she said:] ‘Well, it’s opening in Moscow but not in St. Petersburg, why not?’ Well, we’ve waited, » the restaurant visitor Julia shared. On May 16, McDonald’s decided to leave the Russian market and announced the sale of its business. Later, businessman Alexander Govor, who ran a number of the chain’s franchised restaurants in Siberia, bought the company’s assets and became its new owner. Earlier on March 14, McDonald’s fast-food restaurants suspended their business across Russia due to the ‘humanitarian crisis’ caused by the war in Ukraine.

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